Communicating for Change: Lessons from Stories That Shaped History

Event Date: 
Wednesday, December 13, 2017 - 3:00pm - 4:00pm

How do the right words, images, and ideas come together to change the course of history?

Since 1857, stories in The Atlantic have done exactly that, shaping the trajectory of some of the most important issues of our time. The stories behind these stories are instructive. They offer lessons on how to challenge convention and cut through stalemate even in periods of public anxiety and political upheaval.

Join this webinar to examine these lessons, hear strategies from work with leading foundations and nonprofits of today and from The Atlantic’s history as a cultural catalyst. We will explore how communications leaders can navigate the present moment and motivate audiences to meaningful action, including how to:

  • Move your audience by understanding their mental map
  • Bring your idea to life by adapting with the conversation arc
  • Stay relevant by evolving through the power of the ampersand.
Event Cost/Fee: 
Jason Tomassini, Atlantic Media Strategies; Gabe Cohen, GuideStar
Webinar, Anywhere, NC
United States
Sponsor, co-sponsor(s), partner(s):