Start the New Year Right with Year-Round Donor Engagement

Event Date: 
Thursday, November 16, 2017 - 2:00pm - 3:00pm

What happens when your December fundraising campaign ends? January arrives, and it’s time to thank your donors. You need a communication plan designed to engage different types of donors: first-time donors, monthly donors, and those who increased their giving. If you start now, you can hit the ground running in January to refocus all of your supporters on the organization’s mission, goals, and programs for the year. Get the tools you need to plan appropriately for the new year and convene a working group to start the planning process, including:

  • Engage and retain donors year-round
  • Create a balanced communications plan for your donors
  • Leverage your email newsletter as a donor engagement tool
  • Improve cross-channel communications with supporters
  • Invest in cultivational messaging with donors and non-donors through your social media channels

CFRE Education Points: 1.25

Event Cost/Fee: 
Michael Stein, Nonprofit Digital Strategist
Webinar, Anywhere, NC
United States
Event Contact: 
Foundation Center