Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media

Event Date: 
Thursday, September 7, 2017 - 1:00pm - 2:00pm

Tired of begging for media coverage? Wondering how to engage more social media activists and citizen journalists? Want more control over telling your own stories? Join this webinar to learn how your nonprofit can capitalize on owned, earned, and paid media* to minimize costs and maximize coverage, including:

  • How coordinating owned and paid media can support and/or amplify your earned media efforts
  • No Coverage? No Problem! A Strategy for Making Your Media Relations G.R.E.A.T.
  • Tips on how to engage advocates, activists and even trolls
  • Tips on how to generate unconventional media zuzz that has reporters coming to you.

*Earned Media: Journalism in its truest form refers to publicly gained news stories from an independent source other than paid advertising including television, newspapers, magazines, podcasts, and radio.
Paid Media: Advertising to promote content in order to drive earned media, as well as direct traffic to owned media properties. This can include traditional media, public service announcements or social media sites like Facebook, Twitter, and LinkedIn that offer advertising.
Owned Media: Owned media is any property that you can control and is unique to your brand. Some of the most common examples are websites, blogs, social media, and any publications that your organization publishes.

Event Cost/Fee: 
$50.00
Presenter: 
Antionette Kerr, Bold & Bright Media
Location: 
Webinar, Anywhere, NC
United States
Event Contact: 
NonprofitMarketingGuide.com
helpdesk@nonprofitmarketingguide.com