Data-Driven Fundraising: Engaging Donors

Event Date: 
Thursday, December 7, 2017 - 2:00pm - 3:00pm

Is your nonprofit data-driven? In a world full of big data, predictive analytics, and artificial intelligence, it can be a little intimidating to answer this question. Yet, when you take a step back and focus on the basics, it’s refreshing to see that being “data-driven” isn’t as difficult as it may seem. 

During this webinar, we’ll focus on data-driven fundraising concepts and discuss strategies and tactics to help you focus your attention on the right donors at the right time and ultimately maximize your capacity to raise money, including:

  • Identify your recently lapsed or downgraded donors
  • Develop a plan to engage and solicit lapsed and downgraded donors
  • Assess the effectiveness of targeted appeals to lapsed and downgraded donors
  • Select ten donors you will engage using suggested tactics before the end of the calendar year.

CFRE Education Points: 1.25

This webinar can be purchased as part of an $89 bundle with Creating Great Data Visualizations on 12/5/2017.

Event Cost/Fee: 
Zach Shefska, Fundraising Report Card
Webinar, Anywhere, NC
United States
Event Contact: 
Foundation Center